Fulham Broadway 

The Western side of London is quite often considered the more appealing to shoppers, and the border between Fulham and Chelsea provides another fine example of why this perception has been so persisting. The area around the border of these two affluent property hot spots provides the scene for Fulham Broadway - not a West End show but a bustling shopping district that offers a bit of a break from the norm. Although there are some big names here, for the most part you'll find many interesting independent retailers, with a larger focus on homeware than most other places, though this is typical with most West London shopping destinations. It's in this area that you'll find the very popular Moore Park Estate, where houses often go for more than a cool mill, and perhaps this will better inform you of the kind of atmosphere you'll experience here. It's not as upmarket as the likes of Kings Road or Knightsbridge say, but you do still get the sense of affluence. It thus turns out to offer a happy medium, where quality doesn't cost quite as much as in the heart of Chelsea, and to keep you going there are plenty of nice eateries both throughout daylight hours and in the evening for those eager to try new cuisines and restaurants. And of course for those wanting a pint before or after a match at the famous Stamford Bridge (home to Chelsea Football Club), there are a fair few quality establishments to meet those needs too. With the Fulham Broadway Shopping Centre serving as the focal point of this wealthy shopping district (which also provides transport links in and out), all bets are covered for a pleasant day's shopping.